Fortitude Partners was engaged by Microsoft’s EUR 14 billion global mobile device and software company (formerly Nokia).

The company had made a large investment in mobile education over a number of years. They were doing good things, but efforts were fragmented and focus was unclear.
 

Our challenge:

  1. Leverage existing investments in mobile education

  2. Focus strategy and narrative for mobile education

  3. Amplify impact through partners (e.g.; NGOs, charities, governments, commercial)

  4. Establish positioning and agenda for content and software ecosystem

  5. Stimulate thinking and innovation around new revenue possibilities

MicrosfotNokiaPlaybookOnline

What we did

  • Insight gathering, reviews of best practice, expert interviews and internal fact finding.
  • Workshops in Europe and Africa to define strategy then set the criteria for partners and terms of engagement.
  • Framed a strategy to focus on ‘formal’ learning to improve outcomes for teachers and pupils.
  • Set the 3 key goals of the programme and helped prioritise pilot locations.
  • Co-creation with partners including NGOs (such as UNESCO, Oxfam and Plan International), government and policy makers and academia.
  • Worked with commercial partners, and the app development ecosystem, to create inventive solutions that were also relevant to local markets and could be easily implemented.
  • Framed targets.
  • Created an online Playbook (below) to engage colleagues in Nokia/Microsoft and partners, setting our context, targets, goals and cases studies.
  • Worked with commercial partners, and app development ecosystem, to create inventive solutions that were also relevant to local markets and could be easily implemented.
Screen Shot 2016-08-18 at 19.35.32.png

Results

  • 1 million teachers with measurable standards improvements

  • App & content ecosystem engaged and active

  • Government policy shift e.g. away from ‘one laptop per child’

  • Cumulative target of 100 million individuals interacting on track