Fortitude Partners was engaged by Microsoft’s EUR 14 billion global mobile device and software company (formerly Nokia).
The company had made a large investment in mobile education over a number of years. They were doing good things, but efforts were fragmented and focus was unclear.
Leverage existing investments in mobile education
Focus strategy and narrative for mobile education
Amplify impact through partners (e.g.; NGOs, charities, governments, commercial)
Establish positioning and agenda for content and software ecosystem
Stimulate thinking and innovation around new revenue possibilities
What we did
- Insight gathering, reviews of best practice, expert interviews and internal fact finding.
- Workshops in Europe and Africa to define strategy then set the criteria for partners and terms of engagement.
- Framed a strategy to focus on ‘formal’ learning to improve outcomes for teachers and pupils.
- Set the 3 key goals of the programme and helped prioritise pilot locations.
- Co-creation with partners including NGOs (such as UNESCO, Oxfam and Plan International), government and policy makers and academia.
- Worked with commercial partners, and the app development ecosystem, to create inventive solutions that were also relevant to local markets and could be easily implemented.
- Framed targets.
- Created an online Playbook (below) to engage colleagues in Nokia/Microsoft and partners, setting our context, targets, goals and cases studies.
- Worked with commercial partners, and app development ecosystem, to create inventive solutions that were also relevant to local markets and could be easily implemented.
1 million teachers with measurable standards improvements
App & content ecosystem engaged and active
Government policy shift e.g. away from ‘one laptop per child’
Cumulative target of 100 million individuals interacting on track