Set against a backdrop of resource scarcity, hyper transparency and consumers’ thirst for meaning, the Hampton Creek story demonstrates how organisations that connect to the world around them can win big. And even excite the jaded palates of private equity.
Over the last 12 months, we’ve been privileged to work with smart, passionate people in ambitious companies. We’ve been reflecting on the key lessons that we’ve taken from these projects – some pretty obvious, others quite surprising
Back in January, Ikea’s sustainability chief said “We talk about peak oil. I’d say we’ve hit peak red meat, peak sugar, peak stuff … peak home furnishings…” – now we’re seeing a response from the home furnishings giant.